Tomas Bata University in Zlín · Faculty of Management and Economics

CZ

David Tuček

prof. Ing. David Tuček, Ph.D.

Vice-Dean for Strategic Development at FaME · Dean of the Faculty of Management and Economics, 2016–2024

“Tomas Bata University is my professional home — my experience and my commitment.”
Portrait of David Tuček

20+

years at TBU

8

years as Dean of FaME

130

research publications

40

Web of Science papers

200+

flight hours logged

From a student in Zlín
to leading a faculty

My journey has been tied to higher education in Zlín since my own student days. I studied Technology and Management at the Faculty of Technology in Zlín and completed my doctorate at Brno University of Technology. Even during my doctoral studies I was already teaching at the Faculty of Management and Economics — and we have never parted ways since.

At TBU I have gradually held every key role: lecturer, researcher, head of department, vice-rector, vice-dean and, for eight years, Dean of FaME. I know the university from the perspective of a student as well as from that of those who carry responsibility for it.

Professionally, I stand on two legs: industrial engineering taught me to see an organisation as one interconnected system, and management taught me that a successful institution needs a clear strategy, understandable processes and, above all, motivated people.

That is why I see the university not as a set of isolated faculties, but as one whole whose success is built on cooperation and mutual respect.

Read my full motivation to lead TBU → (in Czech)

David Tuček in a FAME t-shirt lecturing to students
I am happiest among students — here in the Wichterle Hall at FaME

Short and straight to the point

Two minutes of video say more than long paragraphs. (Videos are in Czech.)

Career journey

  1. 1998

    Ing. — Technology and Management

    Faculty of Technology in Zlín (then part of Brno University of Technology)

  2. 2002

    Ph.D. — Economics and Management

    Faculty of Business and Management, Brno University of Technology

  3. 2003

    Assistant Professor at FaME

    Department of Industrial Engineering and Information Systems

  4. 2007

    Associate Professor

    Business Economics and Management, FaME TBU

  5. 2009–15

    Vice-Rector of TBU

    First for lifelong learning and cooperation with industry, then for social affairs

  6. 2016–24

    Dean of FaME

    Eight years leading the Faculty of Management and Economics

  7. 2021

    Full Professor

    Management and Economics, Mendel University in Brno

  8. 2021

    Chair of the International Evaluation Panel at TUL

    Technical University of Liberec

  9. 2022–24

    President of the Czech Association of Deans of Faculties of Economics

    Its first president after the association was founded

  10. 2024—

    Board Member, Equilibrium Institute

    An independent institute connecting leading Czech scientists

  11. 2025—

    Vice-Dean for Strategic Development

    FaME, TBU in Zlín

  12. 2025—

    Chair of the Czech Management Association Club – Moravia

    Czech Management Association

My professional focus

Guarantor of the Master’s and doctoral programme in Industrial Engineering at FaME. Author of more than 130 research publications, including 40 papers on Web of Science and the same number on Scopus, and co-inventor of a patent and utility models in ergonomics, local muscle load monitoring and biological signal monitoring.

  • Business Process Management
  • Process improvement
  • Industrial engineering
  • Production systems
  • Digitalisation
  • Ergonomics
  • Quality management
David Tuček speaking at a professional panel discussion
Professional panels and lectures are a natural part of my work

I serve on scientific boards not only at TBU but also at other universities — from the University of South Bohemia and the Czech University of Life Sciences in Prague to the Slovak University of Technology in Bratislava. These roles, together with chairing the Czech Association of Deans of Faculties of Economics, membership of the Board of the Equilibrium Institute and involvement in the international research network INFER in Germany, are a valuable source of expertise, contacts and inspiration for the future of our alma mater.

There is more to life than work

I most enjoy spending my free time with my family, who are my irreplaceable and solid anchor. Alongside my wonderful wife and three great children, one of my big passions is flying.

For students and colleagues I therefore co-initiated the unique course Sport Flying — With Baťa to the Skies, which combines the Baťa tradition, modern technology, practical skills and the courage to try new things.

And after long hours spent sitting at a computer, I like to “straighten my back” in the gym.

I believe a university should be a place that offers students and staff not only a quality education and conditions for professional growth, but also strong experiences, new skills and opportunities they can draw on for the rest of their lives.

David Tuček at the controls of a sport aircraft
David Tuček with his son in an aircraft
FamilyFlyingGym

What this means for the future of students and academics

Connecting with practice

A network of contacts in companies and institutions only matters if it turns into internships, projects and job opportunities for students.

One university, one team

Faculties should not compete for resources but share their capacities. Success comes from cooperation, not isolation.

The ambition to move TBU up

The goal is clear: moving from category C to category B in the next international institutional evaluation. TBU deserves it.

FaME students on an excursion at an Amazon logistics centre
“Student in the Company” in practice — FaME students at a workshop at Amazon Kojetín

Programme for TBU · 2026–2030

Where do I want to take TBU? I have a plan — and it is public.

Students as partnersLess bureaucracyTBU AI CentreAn engine for the Zlín Region
See the programme →
The Zlín Region seen from a sport aircraft
The Zlín Region from above — taken from the cockpit on one of my flights

Supporting David for Rector

In the words of those who have worked with him for years — at TBU and beyond. Statements marked ✻ are translated from the Czech or Slovak original.

Portrait — Kamil Bartošek (Kazma)

“I believe that what is missing most at the highest levels is simple humanity, decency and a good heart open to people — to all people.

Those who are entrusted with the gift of such responsibility should above all be there for others and see their office as a service to people.

David Tuček is a good man, he has a good heart and you can talk to him like a normal human being. That is why I believe he could responsibly fulfil the mission of this office and be a good Rector of TBU — to be there for people.” ✻

Kamil Bartošek · KAZMA

creator and director of One Man Show

Portrait — prof. Ing. Vladimír Mařík, DrSc., dr. h. c.

prof. Ing. Vladimír Mařík, DrSc., dr. h. c. ✻

Scientific Director, CIIRC CTU in Prague

I have known Professor David Tuček for many years, both from narrowly focused scientific conferences and from expert discussions on broader society-wide topics. I appreciate that he serves as a highly valuable member of the leadership of the Equilibrium Institute — the Institute's activities are focused on seeking systemic connections in the development of Czech society, Czech science, and education. There he proactively contributes to organizing a whole range of unique events.

I consider Professor Tuček a significant figure in Czech science, whose views and activities reach beyond his own field of economics and management. He is a person with clear conceptual thinking and with visions that take current reality into account. He is highly constructive and has excellent organizational skills, which he demonstrated as the long-serving Dean of the Faculty of Management and Economics of TBU.

I am convinced that Professor Tuček is an excellent candidate for the position of Rector of TBU. His tenure in this office would be an asset not only for the university in Zlín, but equally for the entire Czech educational and research landscape. We need rectors who are able to contribute, through conceptual and principled positions, to a healthy transformation of the Czech economy and of Czech society as a whole. That is why I unequivocally support his candidacy.

Portrait — prof. Dr. Ing. Miroslav Plevný

prof. Dr. Ing. Miroslav Plevný ✻

Senator, Chair of the Committee on Economy, Agriculture and Transport of the Senate of the Parliament of the Czech Republic; Faculty of Economics, University of West Bohemia in Pilsen

I have known prof. Ing. David Tuček, Ph.D. personally for many years from numerous working meetings and social events. I consider him a respected academic, an experienced manager, and a person with a long-standing active interest not only in the development of his own field, but also in the broader questions of how higher education institutions in the Czech Republic operate and are governed.

What I value most about him are our substantive and open discussions on the governance of higher education institutions — whether at the time when we both served as deans, or now, when we discuss the possible impacts of legislative proposals arising from the deliberations of the Senate of the Parliament of the Czech Republic. These debates repeatedly demonstrate his ability to view the higher education environment in a broader context, to formulate clear positions, and at the same time to listen to the arguments of others. I particularly appreciate that in these debates David Tuček does not rely merely on theoretical notions, but above all on his many years of experience from the academic environment and from managing university units. I value the fact that he discusses differing opinions in a matter-of-fact way, with respect, and with the aim of finding a solution that is beneficial for the university as a whole in the long term.

I am convinced that precisely the ability to lead a dialogue, to bring different perspectives together, and at the same time to take responsibility for decisions is among the key prerequisites for successfully leading a modern university. For these reasons, I support the candidacy of prof. Ing. David Tuček, Ph.D. for the position of Rector of Tomas Bata University in Zlín, because I believe he will be able to put his experience and abilities to effective use in leading the university.

Portrait — Ing. Olga Girstlová, Ph.D.

Ing. Olga Girstlová, Ph.D. ✻

President of the Czech Management Association

I have long known Professor David Tuček as a person who can connect worlds that often remain separate — universities, business, and top-level management. Within the Czech Management Association, he plays a significant role in building Centers of Excellence at universities, and as Chair of the Evaluation Committee of the Manager of the Year award he enjoys the respect and trust of the community of leading Czech managers. He is able to build professional relationships that do not end with formal contacts, but lead to genuine cooperation and bring the university environment experience and opportunities from practice.

I also respect David for his human dimension. For many years he has personally devoted himself to young people from children's homes and socially disadvantaged backgrounds through the Summer Entrepreneurship Camps, which approximately 300 young people have already attended. He passes on his experience to them, gives them his time, and helps them believe in their own abilities. That, in my view, is how you recognize a true leader — not only by his own results, but also by what he is able to open up and make possible for others.

For me, Prof. David Tuček represents a modern academic leader: professionally strong, respected in the management community, open to cooperation, and at the same time humane. I am convinced that precisely this kind of leadership can help Tomas Bata University in Zlín open its doors even wider to companies, top managers, new partnerships, and opportunities for students. That is why I support his candidacy with full confidence.

Portrait — prof. Ing. Ján Košturiak, PhD.

prof. Ing. Ján Košturiak, PhD. ✻

President and Co-founder of the Inovato Cluster, Founder of Fraunhofer IPA Slovakia and the Entrepreneurial University (Podnikateľská univerzita)

Professor David Tuček is an excellent candidate for Rector of TBU in Zlín. I know him as a person who does not shy away from resolving unpleasant and crisis situations, who seeks the truth and puts his own skin in the game. He ranks among the top, internationally recognized experts in the field of industrial engineering. He has respect for people, is able to build relationships of trust and cooperation, and can create a strong team around himself. David Tuček has my trust and my support.

Portrait — Jiří Konečný

Jiří Konečný ✻

Senior Operations Manager, Amazon Logistics

I would hereby like to express my support for the candidacy of Professor David Tuček for the position of Rector of Tomas Bata University in Zlín.

I have been actively cooperating with Professor Tuček since the spring of 2024, when a partnership agreement was signed between Tomas Bata University in Zlín and Amazon. From the very beginning, the professor has made an exceptional contribution to developing this cooperation — thanks to his personal commitment and initiative, more than a dozen events for university students have been held directly on Amazon's premises.

Our most significant joint project consists of regular hands-on workshops focused on Lean principles and their application in a real operational environment. These workshops allow students to gain valuable practical experience and to connect theoretical knowledge with the everyday reality of one of the world's largest logistics companies.

Professor Tuček has been working systematically and over the long term to bring the academic and business spheres closer together. His ability to connect the university with practice and to build long-term partnerships with major industrial partners is, in my view, one of the key qualities that a modern university needs from its leadership.

I am convinced that Professor Tuček has the vision, determination, and practical experience needed to move Tomas Bata University in Zlín further forward — both in education and in connecting the academic world with industrial practice.

Portrait — doc. Ing. Milan Edl, Ph.D.

doc. Ing. Milan Edl, Ph.D. ✻

Vice-Dean for Development and External Relations, Faculty of Mechanical Engineering, University of West Bohemia in Pilsen

I first came to know prof. David Tuček professionally about twenty years ago, through cooperation with academic departments focused on industrial engineering and management. Since then, our professional paths have repeatedly crossed on many constructive and inspiring occasions — at professional workshops, conferences, meetings of subject-area and scientific boards, at final state examinations in master's and doctoral programs, and in other bodies of the academic and professional community.

What I value exceptionally about Prof. Tuček is his systematic approach, his ability to effectively connect academia with practice, and at the same time his emphasis on quality and on the real-world impact of the results achieved. I respect him not only for his diligence and perseverance, but also for his human approach, sense of humor, and sense of perspective, thanks to which working with him is always focused, efficient, and at the same time very pleasant.

I am convinced that, thanks to his expertise and personal qualities, Prof. David Tuček's work at Tomas Bata University in Zlín will be a significant asset. He is able to open up new opportunities, manage large-scale tasks, and at the same time create an environment based on professionalism, respect, and cooperation. I therefore give him my full support, and it will be an honor to continue working with him professionally.

Portrait — doc. Ing. Michal Pilík, Ph.D.

doc. Ing. Michal Pilík, Ph.D. ✻

Dean, Faculty of Management and Economics, TBU

David Tuček is one of the people who have long been very closely associated with Tomas Bata University in Zlín. During his time at the university he has held a number of important academic and managerial positions — he served as Vice-Rector, Vice-Dean, Director of the Center for Economic Research, and, for eight years, as Dean of the Faculty of Management and Economics. I personally had the opportunity to work with him on practically a daily basis for almost eleven years, and I was thus able to get to know very well his understanding of the university environment and his ability to find solutions even in difficult situations. His many years of experience and thorough knowledge of how the university works are among the qualities that matter greatly for the office of rector.

Portrait — prof. Ing. Miloš Čambál, CSc.

prof. Ing. Miloš Čambál, CSc. ✻

Dean, Faculty of Materials Science and Technology, Slovak University of Technology in Bratislava

I have known prof. Ing. David Tuček, Ph.D. for more than 20 years — at first primarily as an expert in the field of industrial engineering, and later as a person who is highly capable in preparing and delivering projects, which led us to cooperate on joint projects. During this cooperation I had the opportunity to get to know his professional qualities, his professionalism, and his remarkable ability to connect the academic environment with practice, as well as his approach to people and to teamwork.

As Dean of the Faculty of Materials Science and Technology of the Slovak University of Technology in Bratislava, based in Trnava (MTF STU), I greatly value his experience, his energy, and his ability to find concrete solutions even in demanding managerial situations.

In my opinion, Prof. Tuček is a person who can bring different perspectives together, create space for cooperation, and at the same time take responsibility for his decisions. I am convinced that he will be able to successfully apply his experience, professional competence, managerial skills, and clear vision in leading the university as well.

For the reasons stated above, I unequivocally support the candidacy of prof. Ing. David Tuček, PhD. for the position of Rector of Tomas Bata University in Zlín.

Portrait — doc. Ing. Miloslava Chovancová, CSc.

doc. Ing. Miloslava Chovancová, CSc. ✻

Department of Management and Marketing, Faculty of Management and Economics, TBU

With full conviction, I recommend prof. Ing. David Tuček, Ph.D. for the position of Rector of Tomas Bata University in Zlín.

From my position as a former Chair of the Academic Senate of the Faculty of Management and Economics of TBU and its current representative in the Assembly of the Council of Higher Education Institutions, I have had the opportunity to know prof. Ing. David Tuček, Ph.D. over the long term and to follow his work in the academic environment. I greatly value his expertise, his sense of responsibility, and his natural, respectful way of leading people.

I appreciate his ability to develop cooperation between academia and business practice. I also consider significant his ability to connect individuals and institutions, a striking example of which is his personal role in founding the Association of Deans of Faculties of Economics.

From my own experience I know that he is able to communicate with and respect differing opinions and to look for shared solutions. I am convinced that precisely this ability can significantly contribute to cooperation across faculties and to strengthening the academic community's trust in the university's leadership.

That is why I support prof. Ing. David Tuček, Ph.D. His experience, vision, professional knowledge, and ability to connect people are, in my view, a very good foundation for him to become a respected, competent, and trustworthy Rector of TBU.

Portrait — Ing. Lucie Macurová, Ph.D.

Ing. Lucie Macurová, Ph.D. ✻

Assistant Professor, Department of Industrial Engineering and Information Systems, Faculty of Management and Economics, TBU in Zlín

I have been working with Professor David Tuček for more than 20 years — in teaching, in research, in shaping the study environment, and in the university's cooperation with practice. What I value in him is his humanity, his openness, and his ability to give people trust, space, and the opportunity for their own growth. He knows how to listen to different opinions, to connect the academic environment with the real world, and at the same time to keep looking for new paths and new areas where we can move forward together.

At the beginning of our cooperation, he told me a sentence that captures him for me to this day: “You have to ignite people — they must keep burning on their own.” („Člověka musíte zažehnout, hořet už musí sám.“) It is precisely this ability to “ignite” in people the desire to create, to grow, and to move things forward that I consider one of his greatest strengths.

Portrait — prof. Tone Lerher

prof. Tone Lerher

Chair of the International Board of Tomas Bata University in Zlín; University of Maribor, Slovenia

I have known Professor David Tuček as a highly respected academic, experienced university leader, and reliable international partner with whom I have had the opportunity to cooperate for many years. I particularly value his ability to connect academic teams across institutions, build meaningful and sustainable partnerships, and translate international cooperation into concrete activities, including joint projects, conferences, doctoral education, and academic exchanges.

Based on my long-standing cooperation with Professor Tuček and my direct knowledge of his academic and managerial achievements, I am convinced that he possesses the professional competence, leadership experience, institutional knowledge, and personal integrity required to successfully lead Tomas Bata University in Zlín. I therefore strongly support and recommend his candidacy for the position of Rector.

I look forward to meeting you

Do you have a question, an opinion or an idea about where TBU should go next? Would you like to talk about studying, teaching, research, cooperation with industry, or everyday life at the university?

Come and tell me what works — and what we should change.

Because a good university is not built by one person.
We build it together.

Team inside the orange UTB letters at the university